Eunique Jones Gibson


Eunique Jones Gibson is a recognized artist and cultural architect. After graduating from Bowie State University, she accepted a position in online advertising with Microsoft in New York City. Always socially conscious with a desire to effect change, Gibson spent her waking hours outside the office exploring ways she could combine her business acumen with her artistic passions.

In February 2012, and following the death of Trayvon Martin, Gibson created her first photo awareness campaign—I AM Trayvon Martin. The images spread through social media and news outlets around the world and inspired others to use the arts to highlight a need for change. One year later, Gibson launched the Because of Them We Can campaign. The campaign went viral and quickly grew beyond the 28-day photo tribute she originally planned. As a result, Gibson left her job to focus on building the Because of Them We Can movement on a full-time basis. It is now considered one of the most prolific and virally successful Black history campaigns of all time.

Gibson has been featured on MSNBC, in O Magazine, The Huffington Post, and other local and national media outlets. Most recently, she was named a Webby Award honoree and a White House Champion of Change. Gibson was born in Washington, DC, and grew up in Maryland as the youngest of three children. As a wife and mother, she draws her strength and inspiration from her biggest supporters, her husband, Christopher, and their sons, Chase and Amari.